Sunrise Poultry & Hatchery Ltd is a leading commercial poultry breeding and hatchery enterprise operating as a key sister concern of SS Feed Industries Ltd. Equipped with a robust capacity of over 30,000+ parent stock breeders, our facility produces high-grade, disease-resistant Day-Old Chicks (DOC) for broiler and layer farmers across Bangladesh. By integrating modern genetic management with scientific nutrition, we deliver commercial chicks that exhibit superior growth rates and maximum field survival.
At Sunrise Poultry & Hatchery Ltd, our primary operational goal is to bridge the gap between scientific breeding and commercial poultry profitability. We combine automated environmental controls with strict biosecurity to guarantee that every chick leaving our facility carries peak genetic potential.
High-Capacity Parent Stock Housing: Managing over 30,000+ parent stock birds in environmentally controlled poultry houses to secure consistent egg production and genetic uniformity.
Advanced Incubation & Hatching Technology: Utilizing fully computerized setters and hatchers imported from leading global manufacturers to regulate precise temperature, humidity, and airflow.
Nutritional Synergy with SS Feed: Our breeder flocks are nourished exclusively with specialized, balanced breeder formulations from SS Feed Industries Ltd, maximizing egg hatchability, shell quality, and maternal antibody transfer to the chicks.
Rigorous Multilevel Biosecurity: Enforcing strict entry-point sanitation, air filtration, automated egg disinfection, and comprehensive vaccination schedules to maintain a disease-free breeding environment.
Exceptional Genetic Vigor: Reared from top-tier parent lines, our chicks show rapid brooding recovery, fast early weight gain, and superior livability
Lower Feed Conversion Ratio (FCR): When paired with SS Feed starter formulations, our broiler strains convert feed into lean body mass more efficiently, lowering overall flock production costs.
High Flock Uniformity: Consistent weight distribution across batches ensures synchronized growth cycles, making farm management and market sales predictable and profitable.
Robust Natural Immunity: Maternal nutrition protocols passed down from our breeder flocks give our chicks superior field resistance against common poultry infections.
To ensure maximum transparency and quality assurance, our production line follows a controlled, step-by-step incubation process:
Breeder Egg Selection & Sorting: Eggs collected from our 30,000+ parent stock are meticulously inspected for weight, shell integrity, and cleanliness before entering storage.
Automated Fumigation & Storage: Eggs undergo bio-safe sanitation protocols and temperature-regulated holding to preserve embryonic viability.
Computerized Incubation (Setters): Eggs spend 18 days in high-precision incubation setters where turning cycles, humidity, and heat are continuously monitored by automated systems.
Hatching & Quality Grading (Hatchers): On day 18, eggs are transferred to specialized hatching trays. Upon hatching, chicks are carefully graded for vigor, weight uniformity, and physical soundness.
Vaccination & Bio-Secure Transport: Qualified Day-Old Chicks receive initial essential vaccinations before being dispatched in climate-controlled transport vehicles directly to regional dealers and commercial farms.
We believe our responsibility extends beyond chick delivery. Sunrise Poultry & Hatchery Ltd works hand-in-hand with the technical field team of SS Feed Industries Ltd to offer commercial farmers comprehensive post-delivery support. We provide guidelines on brooding temperature management, biosecurity measures, vaccination schedules, and optimal feeding programs to ensure zero early-age mortality.
